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Deliverability Improvement ROI Calculator

Calculates the ROI from investments made to improve email deliverability, including the percentage improvement in deliverability, the estimated revenue uplift, and the ROI from the deliverability investment.

Calculator Inputs

Annual Email VolumeTotal number of emails sent annually.

50,000,000

Current Deliverability RatePercentage of emails that are successfully delivered.

%

Improved Deliverability RateProjected deliverability rate after improvements.

%

Open RatePercentage of delivered emails that are opened.

%

Click-Through RatePercentage of opened emails that receive a click.

%

Conversion RatePercentage of clicks that result in a purchase.

%

Average Basket SizeAverage revenue generated from a purchase.

$50.00

Cost of Improving DeliverabilityTotal cost associated with improving email deliverability.

$12,000.00

Calculator Results

Deliverability Improvement (%)

Calculates the percentage points for improvement in email deliverability.

9.00

Estimated Revenue Uplift

Estimates the additional revenue generated due to improved deliverability.

$84,375

ROI from Deliverability Investment

Calculates the return on investment (ROI) from the amount spent on improving deliverability.

603%
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