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eCommerce Reactivation ROI

Estimating annual uplift in eCommerce revenue through re-engaging customers that have not made a purchase in the last 90 days. Assuming the reactivation campaign is sent once a month and contains an incentive to buy again.

Calculator Inputs

Subscribers without purchase in last 90 daysNumber of customers that have not made a purchase in last 90 days

50,000

Estimated reactivation rateWhat percentage of inactive customers are you expecting to reactivate through sending a monthly reactivation campaign.

%

Average Basket SizeWhat is your average eCommerce basket size?

$50.00

Reactivation Campaign CostCost for implementing and running the campaign. Include Setup and Creative costs.

$3,600.00

Calculator Results

Estimated Revenue Uplift

Estimated revenue uplift from getting inactive customers to buy again

$150,000

ROI

Estimated Return on investment

4,067%
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