Create Beautiful ROI Calculators

Fashion Retail CLTV Optimization Calculator

Mapp directly improves all critical levers within the CLTV formula by: 1. Reducing CAC through advanced targeting and personalisation. 2. Increasing purchase frequency (F) and customer tenure (T) via precise, timely remarketing and automated lifecycle management. 3. Maximising contribution margin (M) by enhancing conversions, reducing return rates, aligning merchandising decisions with customer insights, and ensuring the optimal customer experience. By leveraging Mapp's AI-driven capabilities, fashion retailers can systematically optimise their CLTV, ensuring robust, long-term profitability at the individual customer level.

Product Label Enrichment ROI

Retail Profit Margin Calculator

eCommerce Reactivation ROI

Estimating annual uplift in eCommerce revenue through re-engaging customers that have not made a purchase in the last 90 days. Assuming the reactivation campaign is sent once a month and contains an incentive to buy again.

Customer Interest Category Automation ROI Calculator

Calculates the return on investment for automating customer interest category changes in marketing campaigns. Assumes tracking of 5 top customer interest categories based on browsing behaviour. Calculation includes one email send next day after customer has shown interest in the category and one weekly newsletter to all customers whose preferred category is known.

Deliverability Improvement ROI Calculator

Calculates the ROI from investments made to improve email deliverability, including the percentage improvement in deliverability, the estimated revenue uplift, and the ROI from the deliverability investment.

Back in Stock Campaign ROI Calculator

This calculator helps to estimate the potential revenue uplift and ROI from implementing a back in stock email notification campaign. It takes into account the number of out of stock items browsed, the percentage of active subscribers, the conversion rate of back in stock emails, the percentage of products qualifying for back in stock notifications, and the average basket size. Additionally, it calculates the ROI by considering the annual cost of implementing and running the campaign.

Repeat Purchase ROI Calculator

This calculator helps businesses measure the return on investment by estimating revenue from repeat buyers and comparing it to the costs of retaining them. It calculates the revenue from second purchases and the overall ROI to quantify the impact of marketing efforts aimed at increasing second-time buyers.

Email Reactivation Campaign ROI

Calculates the estimated return on investment (ROI) for an email reactivation campaign targeting inactive contacts over the last twelve months (LTM). It considers the reactivation rate, the number of email sends per month, and the average revenue generated per 1,000 emails sent.