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Estimated Revenue Uplift
Estimated Revenue Uplift

Fashion Retail CLTV Optimization Calculator
Mapp directly improves all critical levers within the CLTV formula by: 1. Reducing CAC through advanced targeting and personalisation. 2. Increasing purchase frequency (F) and customer tenure (T) via precise, timely remarketing and automated lifecycle management. 3. Maximising contribution margin (M) by enhancing conversions, reducing return rates, aligning merchandising decisions with customer insights, and ensuring the optimal customer experience. By leveraging Mapp's AI-driven capabilities, fashion retailers can systematically optimise their CLTV, ensuring robust, long-term profitability at the individual customer level.
Product Label Enrichment ROI
Retail Profit Margin Calculator

eCommerce Reactivation ROI
Estimating annual uplift in eCommerce revenue through re-engaging customers that have not made a purchase in the last 90 days. Assuming the reactivation campaign is sent once a month and contains an incentive to buy again.

Customer Interest Category Automation ROI Calculator
Calculates the return on investment for automating customer interest category changes in marketing campaigns. Assumes tracking of 5 top customer interest categories based on browsing behaviour. Calculation includes one email send next day after customer has shown interest in the category and one weekly newsletter to all customers whose preferred category is known.

Deliverability Improvement ROI Calculator
Calculates the ROI from investments made to improve email deliverability, including the percentage improvement in deliverability, the estimated revenue uplift, and the ROI from the deliverability investment.

Back in Stock Campaign ROI Calculator
This calculator helps to estimate the potential revenue uplift and ROI from implementing a back in stock email notification campaign. It takes into account the number of out of stock items browsed, the percentage of active subscribers, the conversion rate of back in stock emails, the percentage of products qualifying for back in stock notifications, and the average basket size. Additionally, it calculates the ROI by considering the annual cost of implementing and running the campaign.